• write for your reader
• keep text clear and transparent in meaning
• make good impressions

• avoid frustrated readers
• write economically
• save the reader time
• write user-friendly text

• direct communication
• clarity
• the respect of your reader

• define their purpose
• organize their ideas effectively
• be economic in style and language

• think structure
• write clearly in plain English
• decide on – word choice, grammar, syntax
• use language effectively:
• clarity of meaning and the short sentence
• short paragraphs and clear themes
• balanced active text

Manage Readability

• write objectively and with discipline for the reader
• structure reports, e-mails and other documents effectively
• be confident about word choice, appearance and layout
• keep meaning in its context

Write for the Reader

• give the reader direct access to the information needed
• make good impressions through the medium of their writing
• establish quick and efficient readability